360 degrees pr company - Introduction
This is the new age where the mantra is doing and thinking 'out-of-the-box'. This also applies for Public Relations. These days, everyone is talking about getting a piece of media share as this will give mileage to their name as well as their organization. This requires a 360 degree view of marketing and corporate communication strategies that gives them the distinction of having an important role in their respective sectors. This is where the crucial role of a PR consultant comes into play. Any company, be it a start-up, mid-size or large company need the valuable services of Public Relations if it wants to reach out to its core public.Have a look at www.pr360.com for more info on this.
To conduct these PR services, there are a lot of PR Consultancy Services in Delhi having a commendable track record of providing excellent services to their clientele. Some of these PR services are:
Brand communications: A well designed corporate and brand communications programme keeping in mind the stakeholders, target audience and the media is what is required to get the ball rolling. It involves dissemination of information by a wide range of stakeholders in an organisation with the common objective of enhancing the company's ability to reach its goal.
Media Relations: This is the art of tactfully managing relationships with media to shape opinions and initiate actions. Comprehensive media relation is necessary to effectively communicate clients' objectives at the right time to the right media and get greatest impact. This is basically done by sharing of press releases, story ideas, one-on-one interactions and questionnaires.
Crisis Management: This is an essential part of PR which is designed to protect one of the most critical components of a company - its reputation built meticulously over the years. There are two stages that is involved here - pre-crisis and post-crisis management.
Digital Marketing: It is becoming the new age tool of expansive and fast communication tool. The PR industry understands its value which is why it has made it an integral part of its services. This includes online tools like SEO, SMM, ORM, SEM, PPC to build your brand reputation.
Content Management: As part of content development service, PR agencies prepare articles, speeches, press releases, story angles and newsletters for their clients. The content team ensures that sophisticated content is written in impeccable English with all the relevant information presented in a lucid and comprehensible style.
So you can see that taking professional PR help is inevitable and as there are many media agencies in Delhi, finding a good one would not be too hard.
